Slowly adding sugar to the coffee

Slowly adding sugar to the coffee

Only the sweetest nectar will bring the bees. So we add the aroma to the first cup. But then the second cup seems less sweet, so we add to that. But now the third cup suffers so we enhance it, too. Eventually each cup is merely competing with the next, so we must find a way to specialize in bees.

Now when we sweeten the cup, it is only for Russian honeybees. And the second for German honey bees, and so on with the third for Italian honey bees. In turn we get cups full of bees all at once, instead of each taking turns at the well. And we fill more bees with more sweet nectar that they can love.

It can be bitter, this cup. So we sugar well.

Making the shift from A Few Sites to a Megaplex

When you find a niche, you are motivated to stay within that zone and do just that. When that site is earning 10k per month, you feel similarly motivated to keep building the same way, rinse and repeat. There is a loftier goal however. As with all things, when there is an idea there is a new niche to explore and test. In fact, the opportunities are rather vast and each venture is another chance to find new revenue streams, goals and interests. In a sense it is a limitless landscape with a myriad of fascinating possibilities and potentials.

What holds us back is ourselves. We are the agents of change but we are also the rhino guarding the door. So long as everything is okay, we are content to keep all risk at bay and thrive on what we hold. This is a losing proposition and the enemy is not seeing it as the truth. Only expansion, growth and the potential to discover new things can provide stability. Some part of us never wants to step out and do more. We are locked in step to our own rhythm however poorly choreographed it may be. By refusing to

As the Web turns


Slowly I turned. Step by step, inch by inch I crept upon him.

Perhaps this comedy script is not so relatable to our web story. But I will tell it anyway.

The internet that we know today was the collision of many things, one of them being the domain name system. Although this was overseen by US regulation, it was a truly free enterprise and like real estate, the best location was where it was at.

This spawned a new world of communication and preferences. People came to know extensions like com, org, net and gov. Later they expanded their knowledge to info, tv, me and most recently co. And in the new dawn of the net, we have every extension for every precious commodity one could imagine as a new gtld. The long awaited, and poorly implemented distillation of tld value came so late to the game and at such inflated cost as to make the entire ICANN moneygrab an obvious scam except to those few megacorps who would eagerly grab their own name for the sake of having it.

This post is not about that exactly. It is about what’s in a name. We’ve toyed with this and played with it, and used our best resources to dabble in it, and it’s not clear that there’s a specific way to utilize names to get ahead in traffic anymore. There was a time when a domain alone would bring in big cash with a parked page. Domains used to rank for terms even if they had no content. Then Google began to dominate search and deindexed all empty sites. Soon, the only way to get traffic was from ranking high in the Serps or advertising. Then came SEO experts and link building and schemes and so much more.

Now we are back to content. Information can exist on any page and acquire traffic. Rank, serps, ads, etc., suddenly lose their relevance when the most natural results stem from paying to be seen on top publisher sites and bringing the visitors direct to the product. What domains do people click on? Whatever domain appears on the publisher’s site. While holding some of the top domains in the world we did not experience a higher CTR or earnings than when using moderate domains. Perhaps it is just aesthetics but I cannot use trash domains, even if the concept itself is more disposable than permanent.

The conclusion is that while a product company really needs a killer domain, the rest of us just need decent ones. We tend to do best with those in the $100 to $300 range, and rarely spend more. Sometimes we get away with spending less. However, considering all the work that has to get done, the domain cost is somewhat immaterial to the project and its growth.


How to deal with goats who eat soap

How to deal with goats who eat soap

So there’s this team I utilize who reside in Israel. They are goats who eat soap. They approve things then disapprove them. They tag sites and untag them. They are about as useful as asexual robots who try to procreate. They know nothing but are very proud of the buttons they press. They are limitless in their pursuit of unerring emptiness. And I am stuck with them.

Send them a feed, they approve it in a few days. Which is ridiculous, it should take hours. Add to the feed? Forget it, weeks and sometimes never. Create a batch of articles manually and submit with varying images? Approved one day, disapproved the next. And never enough content to make the feed work. Always in tiny lots that never get the requisite push to infiltrate all the publishers.

Getting answers out of these guys is brainless. Never anything of substance. “Read content guidelines” in endless enumeration. Untested androids becoming better at doing their Dr Watson impression. We don’t need answers from a resource, we need to understand why exactly you are so terribly random with this stuff.

And so again and again we press the same cases over and over. Often substituting one website for another in hopes of a clean slate. How droll.

What populates well, ends well

What populates well, ends well

Today I had a chat with my friend about seeding. One of the important factors to consider is the manner in which categories impact traffic. Publishing 20 articles on various subjects tends to cause confusion in the seeding process, depending on the provider. For our current vendor, we really need to keep categories for a each site to one general area. In this case, it is because as our content gets dispersed across the publisher networks, its strength is in some way determined by each category that each campaign provides. So for instance, if we have a campaign with 10 articles comprised of 5 different categories, then each of those types are segregated such that each set of two articles in a topic are all the publisher of that topic will see. However, if we have 5 articles, all of the same category, the publisher network will see all in a single feed, increasing the odds of good disbursement. With this single source spray, we allow the fruit of high click through rate to float to the top, and if we’re lucky enough, there will be relevance for the reader and the advertising partners, resulting in massive traffic.


Ye old farm and ye new

Ye old farm and ye new

Seeding is probably the most elemental part of our business. I have paid attention to it in such detail that I can hardly take my eyes away from the screen at any time. By using automation I have freed myself of this labor and can continue building, perhaps even discontinue other habits that were part of the screen watching activity.

I posted a few days ago about starting this process, and it took that much time to get it right. Automation works, but with a number of bugs and aggravating conditions on how the service interacts with the browser. It turns out that firefox is the correct candidate for the maintenance of the seed value, and keeping it as a separate instance also helps the software understand that it’s a new active browser and not just another tab in an existing browser. For some reason that kept getting mixed up. So now we can watch as long as we have the activity open and connected. While it would seem a great place for a fourth monitor for now it’s fine where it is, I’ll just keep using the other two.

Delta five Echo this is Foxtrot niner Actual

Delta five Echo this is Foxtrot niner Actual

First you click the red button. Then you click the green button, then you click something else. Easy enough if you don’t obliterate yourself by overthinking. Assume a linear problem in a flow chart. Follow the lines to the triangles and squares and make it work. At least test and test and test without any impact then migrate towards performed action with monitoring, then onto automation. Work it out step by step don’t draw a conclusion. Eventually you will arrive at it.

Don’t jump into the problems we are facing with traffic, rpm, rev or anything else. Just get this portion of the problem started.

The next seed will start the macro, the one after we test.

Okay it’s been set on the new campaign let’s see the automated results next hour.

Ebb and Flow

Ebb and Flow

Seeding is a permanent solution for a temporary anomaly. By generating bids over an incremental time frame, traffic can flow for a reasonable cost. We turn the available traffic into revenue through advertising partners.

Right now we are seeding manually, and it has proved efficient to a point. We additionally should be seeding overnight with automation, because we are unwilling to hire persons to do the work for us after-hours, yet the income from such a venture is certain to be worthy of its effort.

Just now I recall that I have a friend who might be available to perform this duty for a few hours per evening. Even though it would be a small window, it could have profitable impact. We would need a formula for such an intervention. If it can generate an extra 3 then perhaps we would payout a half. Net to us would be 2.5 minus a half is 2. So while that adds up we don’t have to worry about having a budget blown by a seed error in automation.

Or perhaps auto is better. Once set properly there is no limit to the number of times per day it can run or the rev it can generate. By freeing up its master though we create a dilemma of what to do with the extra time. Perhaps we can write more.

This is not rocket science. This is a choice. Then it is an action. Then it is a process.

Today we choose automation. We fear pain from our own potential mistakes but let us take it a single step at a time and report our progress.

Now onto the fun stuff

Now onto the fun stuff

Who’s fun? I am not fun. I can barely stand, how could someone like that pretend to be fun.

No, I am just simply undirectional. Not uni-directional, un-directional. That is the direction in which I am facing but did not accelerate myself to be in. I am pointed in the nudge direction, but that particular field does not have a vector. We say to ourselves that we know what our role is, what our ambitions are, what our daily routine should be, but we are not pressing forward. This averageness is acceptable for a time, but now that all is operational, we need to delineate more.

There should not be shuffling about, beating around the bush, taking your time, waiting for instructions, enduring change, operating procedure, theatrical nonsense, troubling developments, hesitant approaches, backwards glances.

That’s more rambling you see. You are not talking about anything. We could hire a five year old to do that and not even pay them. Then you would have the ultimate blog. Thousands of five year-olds chatting away, dictation software converting their spoken words to text, and filling the pages with endless discussion of incrementally empty concern.

Or perhaps you could do what you set out to do. Take all these sites and keep building them, seeding them, creating pages and links and people and interest and traffic and income. All the accounts are there. All the ways to get paid and all the ways to pay.




Penny for your thoughts, dear reader

Penny for your thoughts, dear reader

Actually I won’t even give you a penny. I doubt any of this will make sense to anyone. If it actual does one day, then we should probably kill them.

You reader, are first on the list.

Now onto the irrelevant stuff.

  1. You shall not read.
  2. You shall not remember.
  3. You shall not reveal.
  4. You shall not return.

Now that we got that settled, please go away.


Why this exists

Why this exists

Because we do not write anything down
Because we need to write some things down
Because there is no reason for privacy of these thoughts
Because there is nothing we haven’t said before we are just repeating ourselves anyway
Because repeating yourself is a great way to reinforce specific values which could only be attained through the practice that you began when you started and upon finishing find that you are simply not over yet and in fact you really just have to do it every day like some kind of slave to tooth brushing or washing your rump.
Because yellow is a color we use to describe the sun but if you look at it the color starts nearer to white and quickly turns to black and then
over the course of a minute or two burns your retina permanently.

I think that’s enough of that. Let’s move on.